Privacy notice

This notice is provided in compliance with Mexico’s Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP), its Regulations and the Privacy Notice Guidelines.

Who is responsible for your data

Luisa Fernanda Peña Méndez, an individual with business activity who operates the restaurant Parceros (also listed on Google as La Bodeguita de Parceros), with address at Calle 62 #443, Parque Santa Lucía, Centro, 97203 Mérida, Yucatán, México, is the party responsible for processing your personal data.

You can reach us at contacto@parceros.mx or at 999 251 8262.

What data we process

Browsing parceros.mx does not ask you for any data, and no user accounts are created: nothing here requires you to sign up. There are three forms that are not for ordering or booking — the survey you can answer after eating with us, the one for contest and trip news, and the WhatsApp number you can leave so your rating counts in the Mérida Restaurant Week guide — and all three are entirely voluntary.

We only process data when you choose to contact us or build an order:

• When you build an order from the menu — what you ordered, your name and your phone, which are the two details we need to make it; and, if you choose to give them to us, your address, landmarks and the spot where you live on the map. We set it out below, in its own section.
• When you book a table from the site — the day, the time, how many of you there are, your name and your WhatsApp number. These are what we use to hold the table and to reach you if anything changes. We also store where you came from: the ad or campaign the link carried, the site that linked to us — only its name, like “instagram.com”, never the particular page you were reading — and which part of our site you booked from. It tells us which ads are working, and it is shared with no one.
• In your profile, if you choose to complete it — your email and your date of birth. Both are optional and are used to send you your receipt and to have something for you on your birthday. Separately, and always unchecked, there is the box to receive offers: you can earn the profile reward without ticking it, and you can untick it whenever you like.
• If you sign up for contest and trip news — your name and your email, the two we need in order to write to you; and, if you want to give them to us, your WhatsApp number and your city. Those last two are genuinely optional: the form sends without them. We also store the exact sentence you agreed to and where you came from, on the same terms as a reservation. There is a section on it below.
• If you answer the restaurant survey — your rating, your name and your WhatsApp number; and, if you want to tell us, what went well or badly, how you heard about us, whether you had been before, where you are visiting from, a comment and which dish you had. Your email and the day and month of your birthday — without the year — are optional. There is a section on it below.
• If you rate a restaurant in the Mérida Restaurant Week guide — the stars you give and to which branch; and, if you want them to count toward the results, your WhatsApp number. Your email is optional. There is a section on it below.
• By WhatsApp or phone — the number you write or call from, your name and whatever you tell us so we can handle an order, a reservation or a question. If you order delivery, the delivery address as well.
• By email — your email address and the content of your message.
• At the restaurant — the details you give us for a reservation or a celebration: name, phone number, number of guests and, if you tell us, allergies or dietary restrictions.

Data about allergies or dietary restrictions may be considered sensitive personal data. We only process it if you give it to us, solely to prepare your order safely, and we do not share it with anyone else.

What we use it for

The first three are necessary: without them we cannot give you the service you asked for. The rest are not, which is why they only happen if you ask for them.

• Handling and confirming your reservations, orders and celebrations.
• Answering your questions and following up.
• Meeting tax obligations when you request an invoice.
• Telling you about upcoming contests and trips, only if you signed up yourself. It is not necessary for any of the above: you can use the whole site, order, book a table and enter the contest without signing up. And you can unsubscribe whenever you like — we say how further down.
• Improving the food and the service with what you tell us in the survey. It is not necessary: answering is voluntary.
• Messaging you on WhatsApp with deals and on your birthday, only if you gave us your number and checked the box asking for it. It is not necessary, the box starts unchecked and you can unsubscribe whenever you like.
• Counting your rating only once per person in the results of the Mérida Restaurant Week guide, if you leave us your WhatsApp number. It is not necessary: you can rate without leaving it; that rating just does not count toward the results.
• Sending you news from Parceros by WhatsApp or email, only if, when you left your WhatsApp number in the guide, you checked the box asking for it. It is not necessary, the box starts unchecked, your rating counts all the same and you can unsubscribe whenever you like.

We do use advertising tools — the Meta pixel, from Facebook and Instagram, the Google Ads tag and the TikTok pixel — to tell whether our ads work and to show them again to people who visited the site. There is a section on them below, under “Advertising”. What we do not do is sell your data or share it with third parties for other commercial purposes.

Third-party services

The site relies on external services that have their own privacy policies and that we do not control:

• Google Maps — the map on the contact page is embedded, and Google may receive your IP address and set its own cookies when it loads.
• OpenTable — it is an alternative reservation channel. If you choose to book there, you leave our site and OpenTable processes your data under its own notice.
• WhatsApp (Meta) — the conversation takes place inside their platform.
• Cloudinary — serves the photographs on the site.
• Supabase — stores the orders built on the site and, separately, any contact details you typed. It is our own storage, hosted by them: nobody else has access and it is never used for advertising.
• Vercel — hosts the site and measures how many visits it gets and how fast it loads. It uses no cookies: to avoid counting the same person twice it derives a temporary identifier from the request, which it neither stores nor can trace back to you. When you rate in the Mérida Restaurant Week guide, its automated check (BotID) analyzes technical signals from your browser at that moment to tell a person from a program. It asks you for nothing, is not used for advertising and does not tell us who you are.
• PostHog — measures how the site is used: which pages are visited, which dishes are opened and which buttons are tapped. It is configured without cookies and without any storage on your device, so nothing remains once you close the tab and your visits are never linked to one another.
• Meta (Facebook and Instagram) — the “Meta pixel” tells them that you visited the site and what you did here, so we can measure our ads and show them to you again. Meta handles it under its own policy.
• Google Ads — the “Google tag” tells them that you reached the site from one of our ads and whether you ended up booking or writing to us. Google handles it under its own policy.
• TikTok — the “TikTok pixel” tells them that you visited the site and what you did here, so we can measure our TikTok ads and show them to you again. TikTok handles it under its own policy.
• The three advertising tools are the only ones on the site that store measurement cookies on your device, and the only ones that share your activity with an advertising network. We cover them separately below, under “Advertising”.

What you type when you build an order

From the menu you can build an order. To send it we ask you for two things: your name and your phone, because without them we cannot make it or keep you posted. Your address, the landmarks and the spot where you live on the map are optional and you can send the order without them. And when you send it, this is exactly what happens:

• We store the order. Which dishes you ordered, how many, what they cost and when. We use it to prepare and confirm your order, and to learn what does and does not get ordered — which is how we decide what comes next on the menu. That part says nothing about who you are.
• Your contact details are stored separately, and we keep them for as long as you are a customer. Your name, phone, address, landmarks and map pin live somewhere other than the order itself, and we keep them for one specific purpose: to recognise you next time, so you never have to type your address again or repeat your usual order. You can ask us to stop using them whenever you want — we explain how below: they are blocked and never used again for anything, not to recognise you, not to contact you, not in any report. The order itself stays in our books, but it stops saying who placed it.
• The number you write to us from on WhatsApp. Your order reaches us as a message from you, so we see the number you send it from. We note it down with your order, for the same reason: to recognise you next time without you having to repeat your details. It is the number you are already writing to us from — we do not get it anywhere else and we do not buy it from anyone — and it falls under the same block: if you ask us to stop using your details, that number stops being used too.
• If you confirm your number, we open a profile for you — and that is your choice. After you send your order we offer to confirm your phone with a code by SMS. It is optional and your order does not depend on it. If you do it, we keep your confirmed number and your name so we can recognise you next time and save you typing them again — nothing else. ⛔ We create no password, we charge you nothing and we sign you up to no marketing: writing to you would need you to agree to it separately, and today we do not even ask.
• And if you order over WhatsApp, we sometimes send you a link so we do not have to ask you the same things again. When you order by chat, we write your order down here — what you ordered, your name, your phone and the address you gave us — to prepare it and to keep it in our books, exactly as if you had put it together in the menu. With that order we send you a link that works once and expires in three days: if you open it, that browser stays connected to your profile. Opening it is your choice and your order does not depend on it. ⛔ Here too there is no password, no charge and no marketing.
• And that is when we do store a cookie of our own. It is the key to your profile on that device: a random value that carries neither your name nor your phone inside, that your browser lets no page or extension read, and whose only job is to greet you by name when you come back. It is set only if you confirm your number or open the link we send you, and it is deleted the moment you tap “not me”.
• The profile closes like everything else. Ask us and your profile is blocked, its sessions are closed on every device and we stop recognising you. We explain how below.
• We create no account and we share none of this. There is no password and no sign-up, and these details never reach an advertising network: neither your address nor your location is sent to Meta or anyone else, not even to measure ads.
• You are the one who sends the order. The site only drafts the message; it opens in your WhatsApp so you can review it and send it. You can edit it or delete anything you would rather not share before sending.
• What you have in the cart stays in your browser until you close the tab. So that you do not lose your order when the page reloads or when you come back from WhatsApp, your browser keeps the dishes you added and the reference number of the last order you sent. None of that carries your name or your delivery details, it does not leave your device on its own and it disappears by itself when you close the tab.
• Your browser remembers your delivery details for next time. When you send an order, your own device keeps your name, your phone number, your address and the point you marked, so we do not have to ask again. It is not an account and it does not travel anywhere: it stays in that browser, we cannot read it from here, and it does not carry over to your other devices. You can erase it whenever you like from «Not me»in your profile —there it really is erased, straight away— and if you stop ordering it expires on its own after six months. Nothing about the delivery fee is stored: it is worked out again every time, so the price you see is always today’s.
• If you confirm your number, we save your addresses for next time. When you order delivery with your number already confirmed, your address and its map point are saved to your account so you do not type them again —from any phone, not just this one—. You can see them, name them and delete them whenever you likefrom your profile, and there they really are deleted. Without confirming your number, none are saved.
• Your location is calculated on your own device. If you agree to share it, your browser uses it to centre the map; the pin is confirmed by you tapping the map, not by a sensor. We do not store your coordinates and we do not track you with them, and they do not enter our site measurement: what remains — and only if you confirmed it — is the map link to your address, inside your contact details and deletable along with them.
• The map is drawn by Google Maps. To show it to you, your browser requests the map images from Google, so their servers see the area you are looking at and whatever you type in the address search. And when you confirm your spot, we ask them two things: what that address is called —so we can suggest it in writing and save you the typing— and how many kilometres it is by road from the restaurant, which is what sets the delivery fee. It is the only part of the order that leaves your browser before you send it, and it carries neither your name nor anything else you wrote. Google handles it under its own policy.

On top of that, once you send the message the same information reaches our WhatsApp and we handle it like any other order you write to us: to prepare it, deliver it and confirm it with you.

To have us stop using your contact details, or to find out what we hold about you, write to contacto@parceros.mx from the same number or quoting the order reference — it is in the WhatsApp message, in the form PZ-XXXXXX. That is your right of cancellation: we block your contact details across all of your orders and they stop being used. If you would rather they were erased outright, say so and we will do it.

If you sign up for contest and trip news

The contest page has a form so we can let you know when there is a new contest or a new trip. It is voluntary: you do not need it to enter the contest — that is done by filming a video and posting it, as the terms say — or for anything else on the site.

• What we ask for — your name and your email. Your WhatsApp number and your city are optional and the form sends without them.
• What for — to write to you, by email or WhatsApp, when there is a new contest or a new trip. Nothing else.
• We store the sentence you agreed to, exactly as it was written the day you signed up. It is your proof and ours: if we change that text tomorrow, what you agreed to is still what you read.
• It is shared with no one. Not with the travel agency that runs the prize, and not with any advertising network: your email and your phone number are not uploaded to Meta, Google or TikTok.
• To unsubscribe, write to us at contacto@parceros.mx from the same address you signed up with, or reply to us on WhatsApp. We block your contact details and stop writing. You do not have to explain anything.

Until you unsubscribe, we keep this data: it is a notification list and lasting is precisely its point. Unsubscribing blocks it, and if you also want it deleted, tell us and we will.

If you answer the restaurant survey

After your meal you can answer a survey from the QR code on your table. It is voluntary: if you choose to answer it, we ask for your rating, your name and your WhatsApp number, and everything else can be skipped.

• The survey is saved once you give us your name and WhatsApp number. If you only tap the stars and leave, we save nothing. From then on, each answer is saved as soon as you give it — including what you are typing — even if you do not reach the end. For 12 hours you can come back and change your answers from the same phone.
• What we ask for — the rating, your name and your WhatsApp number. Everything else is optional: what went well or badly, how you heard about us, whether you had been before, where you are visiting from, a comment, the dish, your email and your birthday without the year, so we can plan a surprise. If your table’s QR code carries its number, we also store the table. If you enter something that clearly is not a phone number, the survey asks you to check it.
• What for — to learn what we do well and what we do not, and fix it. Your name and WhatsApp number let us know who gave us their opinion and reach you about your visit if something went wrong; without the box below, we do not use them to send you deals. Every survey reaches the restaurant team right away, through an internal Telegram group: the table, your name, the rating and what you told us. If the rating is low, if you ask for the manager to come over, or if your comment mentions something serious — your health, how you were treated, a charge — we also flag it as urgent, so someone can look after you before you leave. Your phone number is not included in those messages.
• Messaging you on WhatsApp only if you check the box “I agree to receive messages from Parceros on WhatsApp”, which starts unchecked; answering the survey does not depend on it. We store the exact sentence you agreed to together with its details — the ones under “More info” — as they were written that day.
• A Google review is separate. At the end we invite you to leave one, whatever your rating, but you write it yourself on Google and it follows Google’s rules; your answers here are not published. If you wrote a comment, we copy it to your phone’s clipboard so you do not have to type it again: pasting it is up to you.
• It is not shared with anyone. Your answers, your phone number and your email are not uploaded to Meta, Google or TikTok.
• To stop the messages, or to have your survey deleted, email us at contacto@parceros.mx or reply to us on WhatsApp.

If you rate in the Mérida Restaurant Week guide

In the Mérida Restaurant Week guide you can rate the menus of the participating restaurants from 1 to 5. Parceros takes part in the event and publishes the guide, so it cannot be rated.

• What we store — the stars you give, to which branch, and a random key for your device (see “Cookies”). If you leave us your WhatsApp number so your ratings count, that number too and, if you type it, your email. We do not ask for your name.
• What for — so that one rating counts per person and per branch: if you rate from two devices with the same number, you are one person. Ratings without a WhatsApp number are stored, but they do not count toward the results. If you type a number that is clearly not a phone number, we ask you to check it.
• Nobody else sees it. Parceros keeps your WhatsApp number and your email: they are not published, not shared with any restaurant — neither the ones you rated nor the event organizer — and not uploaded to Meta, Google or TikTok. The results are published without any data about who rated.
• News from Parceros only if you check the box “I’d like to get news from Parceros, the Colombian restaurant that publishes this guide, by WhatsApp or email.”, which starts unchecked; your rating counts all the same without it. We store the exact sentence you agreed to, as it was written that day.
• To unsubscribe from the news, or to have your number deleted, email us at contacto@parceros.mx or reply to us on WhatsApp.

How we measure the site

We measure the site in order to improve it — to learn what people look for, what they fail to find and what breaks on a phone — and we do it leaving as little trace as possible:

• Our own measurement sets no cookies. What we use to understand the site — Vercel and PostHog — stores nothing on your device and does not follow you across other sites. Advertising is a separate matter and has its own section below.
• We do not know who you are. We collect no name, email or phone number as you browse, and we do not link what you do here to anything you may have given us over WhatsApp or when booking.
• Session recording. To understand where people get stuck, we keep an anonymous reconstruction of the visit — movement around the page and taps — with no audio, no camera and no record of anything you type into any text field.

You can switch all of it off by turning on your browser’s Do Not Track signal, by using any content blocker, or by browsing in a private window.

Advertising

We advertise the restaurant on Facebook and Instagram, on Google Search and on TikTok. To tell whether those ads are worth it we use three small pieces of code that tell each network you visited the site and what you did here: the Meta pixel, the Google Ads tag and the TikTok pixel.

• What we tell them about your visit. Actions, not people: which pages you saw, which dishes you opened, whether you added anything to an order and whether you ended up writing to us or booking a table.
• And if you book a table (since 17 August 2026), we also send your name and your phone number turned first into an irreversible code — a “hash” — along with your booking reference. Meta cannot read them or recover them: it can only compare them against the ones it already has, to tell whether the ad you saw ended in an actual table. That is sent by our server too, so it includes your IP address and the browser you booked from.
• What we never send. Your address, your landmarks, your location, the notes you write on your booking, or anything you type while building an order.
• What it is for. Two things: knowing which ad brought real visits, and showing you one of our ads again on Facebook or Instagram if you passed through here.
• They do set cookies. All three. It is the exception to everything above, which is why we say it separately.
• What we tell Google, which is less. Only that you arrived from an ad and whether you booked, placed an order, asked for directions or wrote to us — with the amount where there is one. We never send your name, your phone number or your email, not even turned into a code: that goes to Meta only, and only when you book, as explained above.
• What we tell TikTok. The same actions we tell Meta — which pages you saw, which dishes you opened, whether you added anything to an order and whether you ended up writing to us or booking, with the amount where there is one. We never send your name, your phone number or your email, not even turned into a code.
• How to switch them off. With your browser’s “Do Not Track” signal none of the three is even downloaded. You can also use a content blocker, browse in a private window, or adjust your ad preferences inside Facebook and Instagram, in your Google account’s ad settings and in your TikTok account’s ad personalisation settings.

Cookies

Our measurement of the site sets no cookies of its own. The cookies you may find here are third-party, and there are four kinds: the Meta pixel, the Google Ads tag and the TikTok pixel — the three advertising ones, see above — and the Google map embedded on the contact page, which loads only when you visit it. You can block or delete cookies from your browser settings.

The survey does set a technical cookie of its own while you answer it: a random key that lets us save your answers and pick up where you left off if you close the page. It is not used for measurement or advertising, and it expires on its own after 12 hours.

The Mérida Restaurant Week guide sets another technical cookie of its own when you rate: a random key so that your rating is a single one per restaurant from that device and you can change it. It is not used for measurement or advertising, and it expires on its own after 60 days.

How long we keep it

We keep your data for as long as needed to fulfil the purpose you gave it to us for and, where applicable, for the periods required by law — primarily tax law. After that it is deleted.

Your ARCO rights

You have the right to Access your data, to Rectify it if it is inaccurate, to Cancel it when you consider it unnecessary and to Object to its processing. You may also withdraw your consent at any time.

To exercise them, write to contacto@parceros.mx with the subject line “Derechos ARCO”, stating:

• Your name and a way to contact you.
• Official identification proving that it is you.
• Which right you want to exercise and over which data.

We will reply within a maximum of 20 business days. If the answer does not satisfy you, you may turn to the authority with jurisdiction over personal data protection.

Changes to this notice

If the way we process your data changes, we will update this notice and publish the new version on this same page, with its update date. We suggest checking it from time to time.

Address

Calle 62 #443, Parque Santa Lucía, Centro, Mérida, Yucatán, C.P. 97203, Mexico.